For lenders and loan officers
Be part of the search, not just the letter that starts it
Between preapproval and closing, your borrower tours a dozen homes and hears from you maybe twice. HomeThoughts is the app they use at every one of those tours: photos, voice memos, and reports that organize what they actually thought. Gift it with a code, and every report they make carries your name as the sponsor.
The app your borrowers open at every tour, with your name on the gift.
This is what you're gifting
Real screens from the app your borrowers use between preapproval and closing. They capture at every tour, the app organizes it, and their search keeps moving toward the loan.
What's in it for you, and for your borrowers
For you
Your name through the whole search
Send a code with the preapproval letter and a sponsor credit rides along inside the app and on their Search Recap keepsake: "A gift from Jane Smith · ABC Lending." From the first tour to the offer, you're part of the search, not just the letter that started it.
Present every weekend
Most gifts arrive at closing, after every decision is made. This one is in their hand at every tour, doing real work, which is why it gets remembered.
Borrowers who keep moving
Buyers who can remember what they saw reach their decision with less churn, and a buyer who reaches a decision is a buyer who comes back to you for the loan. You gave them the tool that got them there, for as little as $12 a borrower.
For your borrowers
Every home, remembered
Photos, voice memos, and quick notes, saved room by room while they walk. After the fifth tour, the houses stop blurring together, because everything they noticed is right there.
Reports in their own words
Full Access unlocks unlimited AI-written summaries: what they loved, what to look into, and their own words quoted back to them, for every home and neighborhood they tour.
A decision they can trust
Where You Stand puts every home side by side against what they said matters, so the decision comes into focus. One seat covers a linked partner too, so a couple shares one workspace on one gift.
Pack pricing
| Pack | Price | Per borrower | vs $19.99 retail | Buy |
|---|---|---|---|---|
| 5 seats | $85 | $17.00 | 15% off | Buy |
| 15 seats | $225 | $15.00 | 25% off | Buy |
| 40 seats | $480 | $12.00 | 40% off | Buy |
Codes are valid for 12 months from issue and appear on screen the moment checkout finishes, along with a short gift script for handing them to borrowers. Prefer an invoice instead of a card? Email us and we'll send one.
The promise that makes it safe to gift
HomeThoughts never touches your borrower relationship. There's no lender portal, no dashboard, and no view into what your borrowers capture or think. Their notes are theirs, private by default. You get the credit for a thoughtful gift; they get a private place to think. If your borrowers ask, point them at our privacy policy, which says the same thing.
HomeThoughts is built by licensed North Carolina real estate brokers. It organizes the buyer's own thinking and stays out of everyone's lane: no leadgen, no referral fees, no competing for your borrower.
Lender questions
- What do my borrowers get?
- One seat unlocks Full Access for one borrower, and their partner if they link one: unlimited AI-written summaries, the Where You Stand comparison, the agent PDF, and market trends. They redeem your code in the app in about ten seconds, and your name rides along as the sponsor for the whole search.
- What do I see about my borrowers’ activity?
- Their content? Nothing, ever. Captures, notes, and reports are private to the buyer. A monthly activation snapshot is planned that shows metadata only, like how many of your codes have been redeemed. There is no lender portal or dashboard, by design, and that’s a promise to your borrowers as much as to you.
- When should I give the code?
- Preapproval is the natural moment. The buyer is about to start touring, which is exactly when HomeThoughts earns its keep, and you become the person who set them up well for the search, not just the letter at the start of it.
- Is a gift like this okay to give?
- It’s a modest one-time gift, a $19.99 value, that you give to your own customers, with no strings and no referral mechanics attached. Marketing gifts to your own borrowers are routine, but your compliance team always has the final word for your institution and state.
- How do I buy a pack?
- Buy online with a card, right from this page, through our secure Stripe checkout. Your codes appear on screen the moment checkout finishes, gift script included, and we follow up by email within one business day. Prefer an invoice? Email us and we’ll send one, with codes to follow. Adapt the gift script when you hand codes to borrowers.
- Do codes expire?
- Codes expire 12 months after they’re issued, so gift them while they’re fresh. Unredeemed seats aren’t refundable.
Ready when you are
Pick the pack that fits your borrower volume and your codes are on the way.
Buy a seat packQuestions first? Reach us anytime at [email protected]
Real estate agent? Seat packs for agents live here.